AI Visibility Signals

• Your website structure: why AI can read some sites and not others

  Some sites are invisible to AI for mechanical reasons that have nothing to do with reputation. Three checks you can run while reading this tell you whether yours is one of them.

• Why the questions you answer on your site decide whether you get quoted

  AI quotes businesses that answer questions in the customer's language. One page shown before and after makes the whole argument, so this post is built around exactly that.

• Consistency: why mismatched names, addresses, and hours confuse AI

  When your public information disagrees with itself, a machine has to guess which version is true. Guessing produces wrong answers about you, or no answer at all.

• Structured data for local businesses: what schema does and does not do for AI visibility

  Schema helps machines parse your site, and LocalBusiness markup is cheap and worth having. Its effect on AI answers specifically is mostly unproven, and this post says so.

• The signals AI reads about a local business

  When we review a local business, we check it against the signals AI reads and show the stored answers behind every finding. Here is the full checklist, defined the way we use it.