Each dot is one AI answer. The bright ones name Wickmoor Candle Co. Illustrative sample with fictional data.
Wickmoor Candle Co · AI visibility01
The headline
AI names [Wickmoor] more than any other candle brand. But only when shoppers ask about clean ingredients.
167/664
AI answers that name Wickmoor, the most of any brand tracked
0/184
answers naming Wickmoor on scent, gift and seasonal questions
Wickmoor Candle Co · AI visibility02
Why this matters
Your shoppers already ask AI.
900M
people use ChatGPT every week
1B
people use Google's AI Mode every month
Sources: OpenAI, reported by TechCrunch (Feb 2026). Google (May 2026).
Wickmoor Candle Co · AI visibility03
Engine by engine
How often each AI names Wickmoor.
ChatGPT
65 of 250
Top other brand: Brightwick, 48 of 250
Google AI Overviews
40 of 164
Top other brand: Saltmarsh Candle Works, 35 of 164
Perplexity
62 of 250
Top other brand: Saltmarsh Candle Works, 55 of 250
Wickmoor Candle Co · AI visibility04
Who AI recommends
First overall, on a narrow set of questions.
Answers naming each brand, out of 664.
Wickmoor Candle Co · YOU
167
Saltmarsh Candle Works
134
Brightwick
124
Fernlight Home
121
Juniper Row
110
Hearth & Hollow
77
Oak & Ember
63
Calder Candle Co
57
Saltmarsh Candle Works is named in 134 answers, 33 fewer than Wickmoor. The two split the clean-ingredient questions between them.
Wickmoor Candle Co · AI visibility05
Where you show up
[Wickmoor Candle Co] is named on 17 of 25 questions.
Answers naming you, out of all answers to each question.
Candles without paraffin or phthalates
Top other brand: Saltmarsh Candle Works 18/28
21/28
Best clean-burning soy candles
Top other brand: Saltmarsh Candle Works 16/27
17/27
Vegan candle brands
Top other brand: Saltmarsh Candle Works 14/28
15/28
Candles safe to burn around pets
Top other brand: Saltmarsh Candle Works 15/25
13/25
Non-toxic candles that still smell strong
Top other brand: Fernlight Home 18/26
13/26
Candles that don't cause headaches
Top other brand: Juniper Row 14/29
13/29
Non-toxic candles for a nursery
Top other brand: Saltmarsh Candle Works 12/25
11/25
Unscented candles for ambiance
Top other brand: Juniper Row 12/26
11/26
Plus 9 more questions where you are named.
Wickmoor Candle Co · AI visibility06
Where you don't
Not named once on 8 questions.
Highest search demand first.
Candle gift for someone who has everything
Top other brand: Oak & Ember 19/27
0/27
Best fall candles this year
Top other brand: Brightwick 18/25
0/25
Candles that make the whole house smell good
Top other brand: Brightwick 18/27
0/27
Candles with the strongest scent throw
Top other brand: Hearth & Hollow 16/26
0/26
Luxury candles worth the price
Top other brand: Oak & Ember 16/25
0/25
Candles for a wedding gift
Top other brand: Oak & Ember 16/30
0/30
Refillable candle subscription
Top other brand: Meadowlark Home 14/26
0/26
Candles that smell like a bookstore
Top other brand: Oak & Ember 12/24
0/24
Wickmoor Candle Co · AI visibility07
Buyer question 1 of 5 · Your strongest question
“Which candle brands don't use paraffin or phthalates?”
Named in 21 of 28 answers, more than any other brand. This is what winning looks like.
ChatGPT
Named
Wickmoor Candle Co 9/10Saltmarsh Candle Works 7/10Juniper Row 4/10
Google AI Overviews
Named
Wickmoor Candle Co 6/8Saltmarsh Candle Works 4/8Juniper Row 2/8
Perplexity
Named
Saltmarsh Candle Works 7/10Wickmoor Candle Co 6/10Juniper Row 4/10
Brands named in a quarter or more of each engine's answers.
Wickmoor Candle Co · AI visibility08
Buyer question 2 of 5 · Highest demand
“Which candles have the strongest scent throw?”
One of the most-asked questions in the set. AI named Wickmoor in 0 of 26 answers.
ChatGPT
Not named
Brightwick 7/10Hearth & Hollow 6/10
Google AI Overviews
Not named
Fernlight Home 5/6Brightwick 4/6Hearth & Hollow 4/6
Perplexity
Not named
Fernlight Home 6/10Hearth & Hollow 6/10Brightwick 4/10
Brands named in a quarter or more of each engine's answers.
Wickmoor Candle Co · AI visibility09
Buyer question 3 of 5 · In the mix
“What are the best non-toxic candles that still smell strong?”
Named in 13 of 26 answers. Fernlight Home is named in 18.
ChatGPT
Named
Fernlight Home 8/10Saltmarsh Candle Works 6/10Wickmoor Candle Co 5/10Juniper Row 5/10
Google AI Overviews
Named
Fernlight Home 4/6Saltmarsh Candle Works 3/6Wickmoor Candle Co 2/6
Perplexity
Named
Saltmarsh Candle Works 7/10Fernlight Home 6/10Wickmoor Candle Co 6/10Juniper Row 4/10
Brands named in a quarter or more of each engine's answers.
Wickmoor Candle Co · AI visibility10
Buyer question 4 of 5 · Gift season
“What's a good candle gift for someone who has everything?”
Gift questions peak before the holidays. AI named Wickmoor in 0 of 27 answers.
ChatGPT
Not named
Oak & Ember 8/10Little Lantern Co 7/10Brightwick 7/10Calder Candle Co 4/10
Google AI Overviews
Not named
Calder Candle Co 6/7Oak & Ember 5/7Brightwick 4/7Little Lantern Co 2/7
Perplexity
Not named
Oak & Ember 6/10Calder Candle Co 6/10Brightwick 4/10Little Lantern Co 4/10
Brands named in a quarter or more of each engine's answers.
Wickmoor Candle Co · AI visibility11
Buyer question 5 of 5 · Price point
“What are the best candles under $30?”
Your core candles sell under $30. AI named you in 5 of 27 answers.
ChatGPT
Named 2 of 10
Little Lantern Co 5/10Brightwick 3/10
Google AI Overviews
Named
Brightwick 4/7Meadowlark Home 3/7Little Lantern Co 3/7Wickmoor Candle Co 2/7
Perplexity
Named 1 of 10
Brightwick 7/10Little Lantern Co 5/10
Brands named in a quarter or more of each engine's answers.
Wickmoor Candle Co · AI visibility12
What your buyer actually reads
Which candles have the strongest scent throw?
ChatGPT · illustrative answer · Oct 1, 2026
If you want a candle that fills a room, these are the brands people mention most for strong scent throw:
1. Brightwick – Known for a powerful hot throw. The three-wick jars fill large rooms.
2. Hearth & Hollow – Wood wicks and dense fragrance loads, good for open living spaces.
3. Fernlight Home – Cleaner ingredients than most, with a stronger throw than typical soy candles.
Illustrative answer written for this sample. All brands are fictional.
Wickmoor Candle Co · AI visibility13
What that answer means
A shopper asked for a strong-smelling candle. AI recommended three brands, including a clean-ingredient rival, and never Wickmoor.
Wickmoor Candle Co · AI visibility14
How ChatGPT describes you
“Wickmoor Candle Co is a good choice if you want a clean-burning soy candle with a soft, subtle scent that won't overwhelm a small room.”
AI calls your scent subtle. On the questions about strong scent throw and filling the whole house, it named Wickmoor in 0 of 53 answers.
Wickmoor Candle Co · AI visibility15
Who takes your spot
Who gets named when you don't.
Most-named brands across the 8 questions where Wickmoor never appears, out of 210 answers.
Brightwick66 answers
Oak & Ember63 answers
Calder Candle Co49 answers
Hearth & Hollow42 answers
Little Lantern Co24 answers
Fernlight Home15 answers
Meadowlark Home14 answers
Wickmoor Candle Co · AI visibility16
Sources AI trusts
What the AIs read first.
Share of answers that pulled at least one page from each site.
A product review publicationPublication · 31%
A large online marketplaceMarketplace · 28%
Your websiteYour site · 22%
A home and lifestyle magazinePublication · 19%
A community forumForum · 17%
Fernlight Home's websiteCompetitor · 15%
A holiday gift guidePublication · 14%
Brightwick's websiteCompetitor · 12%
A clean-living blogBlog · 11%
Your product pages are read in 22% of answers. A review publication and a marketplace are read more often, so their description of your candles is the one AI repeats.
Wickmoor Candle Co · AI visibility17
What it could be worth
$19K
a year in potential sales Wickmoor may be missing in AI answers.
1,000
extra shopper visits a month from AI answers
×
3%
of those visits that buy
×
$52
average order value
=$1,560a month, about $19K a year
Illustrative estimate. Visits, conversion rate and order value are our assumptions, not measured figures. Swap in your own numbers and the math holds.
Wickmoor Candle Co · AI visibility18
What we found
Four things the data says.
01
Clean-ingredient questions are yours.
Across the nine clean-ingredient questions, AI named Wickmoor in 123 of 239 answers, the most of any brand.
02
Scent, gifts and seasons are blank.
On seven questions about scent strength, gifts, luxury and seasonal candles, Wickmoor was named in 0 of 184 answers.
03
AI repeats one word about you: subtle.
ChatGPT describes Wickmoor's scent as soft and subtle. On the two strong-scent questions, you appear in 0 of 53 answers.
04
Price shoppers rarely hear your name.
Asked for the best candles under $30, AI named Wickmoor in 5 of 27 answers, though your core line sells in that range.
Wickmoor Candle Co · AI visibility19
Recommendations to improve visibility
Where we would start.
01
Write for the scent questions.
Product pages that state scent strength, room size and burn time in plain words, plus a page comparing your throw with paraffin candles.
Why: AI named you in 0 of 53 answers to strong-scent questions.
02
Get into the gift guides.
Pitch your gift sets to the holiday gift guides and review publications AI reads, with prices and photos ready.
Why: Scent, gift and seasonal questions named you in 0 of 184 answers.
03
Match your marketplace listing to your site.
Bring your marketplace listing up to the detail on your own product pages: ingredients, scent strength, burn time and price.
Why: A marketplace is read in 28% of answers, more than your own site.
Wickmoor Candle Co · AI visibility20
[Mentioned] Everywhere
What happens next
AI answers keep changing.
This report is one moment in time. Managed AI Visibility tracks what moves each month and does the work to change it.
→
Tracking of the questions that matter, on the AI assistants your buyers use
→
New and rewritten pages that answer what buyers ask AI
→
Technical fixes so AI systems can reach and read your site
→
A plain-English monthly report on what moved and why
Get your free AI visibility report.
mentionedeverywhere.com/free-report
Wickmoor Candle Co · AI visibility21
About this data
A snapshot, not a forecast.
This sample shows the format of a free AI visibility report: the same buyer questions asked of ChatGPT, Google AI Overviews and Perplexity, with every brand each answer names recorded. The brands and numbers here are invented. A real report uses your questions, your competitors and what AI actually said.
ChatGPT250 answers
Google AI Overviews164 answers
Perplexity250 answers
Total664 answers
Illustrative sample. Every business in this report is fictional and every number is made up to show what a free AI visibility report looks like. It is not a real report about a real company. “Not named” means the brand did not appear anywhere in the answer.
Prepared for Wickmoor Candle Co by Mentioned Everywhere · October 2026 · Illustrative sample, fictional data